-Melaleuca

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Issuing time:2025-10-20 17:31


Background


Melaleuca was founded in 1985 and is headquartered in Idaho, USA. It is a membership-based company integrating production and sales, offering over 400 high-quality products to customers worldwide.


Its product lines primarily include dietary supplements, weight management and sports nutrition products, body care products, as well as household cleaning and laundry supplies.


In 2003, Melaleuca entered the Chinese market and obtained direct selling license from the Ministry of Commerce of China in 2008.


In 2018, the company established its second production base in China within the BioSpark, equipped with 6 production lines. The facility primarily manufactures various powdered products, including probiotics, protein powder, fruit-flavored solid beverages, and other food-related items, with an annual production capacity of approximately 5,400 tons





Case details

  • Total Investment: USD 100 million

  • Construction Area: 38,000 m2

  • Products: Nutrition food

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Article classification: Mobile-Case study
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